We are proud to announce that the new deity product line is now available at our Official Store and through any of our stocking deity Dealers!  Hit up the deity Mania Blog for multiple images of the new product line packaging and if you do not have your order in yet...get on it! The company has gone through major changes in terms of our product line and we are not planning to stop. Go through the thousand pages of content on this site to get educated and stay tuned to the deity Mania Blog for product spotlights, contests, and sneak peeks at upcoming gear for next year! 

The all new deity Collection is available and shipping to dealers across the world. Consisting of a full range of shirts, hoodies, and hats...the new deity Collection is the best work we have put out and a true reflection of our style. Available in black and only black, the new line continues our graphical evolution and brings you some designs that may revolt or may just compliment your already morbid style. As always, these are not your "average" bike company clothing and to be honest, thank God. Pick up some deity style at your local deity dealer or pick up a new wardrobe at our Official Store! 

As we have too much content to put on this news page, we have launched the deity BLOG to keep you updated on the daily happenings at deity. From music, riders, industry profiles, film, deity product spy images, contests, people who suck, and much more...the deity BLOG is constantly being polluted with content that pertains to us...and you. If you are not checking the BLOG every day, you are simply missing out on chances to win free gear through our contests and the ability to be informed on what we are up to. Bookmark some deity Mania and check out our unfiltered views on the world!  

Brilliance...simple brilliance that you will either love or hate. Just our style! The latest deity MEDIA spotlight is on one of our favorite artists and the self proclaimed "surf inferno bugi", Messer Chups. Energetic, creative, layered with B rated horror film samples, and the soundtrack to the new web sites design, the Messer Chups need to be heard. It is no surprise that we love the odd and obscure, so when the Messer Chups came to us, we were not only in awe...they have become a staple in our day to day sounds. Read up and support some true artistic creativity...Messer Chups! 

Are you on Facebook? If so, hit us up as we finally set up a Facebook account to keep you guys up to date on specific company/product news. To be honest, we were never into the "My Space I want some friends" gig, but Facebook has been refreshing so far as we have been wanting to open up communication with all of you. The company is just starting to go in the direction we have been waiting for and you guys need to know who we are and what we are about. So, from Facebook to our bad ass Blog, you can get to know a true rider owned company who does not bounce to the same beat as the rest of the industry. Get on our Facebook page!

The massive overhaul of deity does not only cover our product line, but also the deity Pro Bloodline Roster! The crew has never been so tight and with the latest additions of Jacob "Cob" Hyde, Allen Stoddard, and DH phenoms Richie Rude and Cierra Smith. The talent in our crew is unmatched, unrivaled, and easily the most legit in the game. Don't believe us, try to race Richie at the trails or better yet, try to build a set of jumps like deity frontman Zach Hensley. We have never been so proud of our crew and their passion for what we do.

After spending thousands of dollars on molds and tooling and endless months of work on our new products, we are not only proud of the finished product, but also the final weights. Every company posts claimed weights on their sites, but nothing is more reliable than photographic proof! So, hit up our Facebook page or the deity Mania Blog for scale images of the new product line and get a glimpse at what separates us from the competition. With some of the lightest wide and low DH bars on the market...you may be pleased at what you see...

We started deity in 2004 with cash out of our pocket.  There are no loans, no investors, no partners, we do not ask for help, we do everything ourselves and if we cannot pay for it out of pocket...it does not happen. The move to our new compound has finally allowed us to move forward with Phase 1 of the revamp of deity and to be honest, we hold our new products up against the best and when it comes to our customer service, we kill everyone. 90% of the products have changed, so take your time and go through our new site, get familiar with the products, and get set for what is to come in 2011.  

It is an economic downturn in our country and building a bike is not a cheap process. So, with the celebration of the launch of our all new 2010 product line...all of the remaining stock of 2009 deity products are on clearance and available at amazing prices. Hit up your local stocking deity dealer or visit the Official deity Store for a full list of Clearance 2009 gear. Act quick as some of the quantities are slim!! We are making room for the all new 2010 deity product line slated to be available at the end of June, so take advantage of the 09 sale while it lasts!! 

At this moment, there are 4 prototypes of our upcoming deity Cryptkeeper dirt jump specific frame floating around this world. Each proto is going through heavy real world rider abuse for over a year before it will see the light of day. After designing it for almost 6 months before even being welded, we took our time making sure every mm was spot on and guess what, it is. We have ridden almost every DJ frame out there and the Cryptkeeper makes them seem inferior if you are a true trail rider. Check out a sneek peek bike check on Zach Hensley's personal prototype deity Cryptkeeper on VITAL MTB and get ready for it's debut on Halloween 2010! 

Zach Hensley not only creates works of art with a shovel, but has quickly become revered as the quintessential example of hard work, dedication, and mastery of his craft. Check out the following web releases of the long awaited "Dusk til Dirt" movie to catch a glimpse of his sculptures and if you happen to be one of the lucky few to know Zach, then you have probably ridden the highly anticipated deity Cryptkeeper proto DJ frame he has been testing. Just wait kiddies...we have a lot planned for all of you! Huge props to Shawn Spomer for taking the "Picture of the Year" you see to the left!  Watch Dusk Til Dirt VOL. 1 and VOL. 2 NOW! 

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