What can be said about Adam...? He is easily one of the most talented riders out there, his ability is deeper than anyone we know, his future has only begun, and he is currently winning almost every competition he enters in! With a first place in both the Speed Trials and Slopestyle events at the Teva Games, Adam is riding a whirlwind of podium finishes in 2008 and he is not planning on letting up. Currently filming for multiple projects, Adam can be found riding every day as he establishes a deeper bag of tricks and continues to push himself beyond the unknown.

Constantly adding and revamping the Softgoods line up, we have just launched two new shirts to join the infamous deity Softgoods Collection.  The new Obsession and Post-War tees have been catching the eye of not only riders, but also musicians and filmmakers across the world. Only available in our trademark black, the deity Collection continues to show why we are so much more than just a parts company! Gritty, raw, and unapologetic...check out the Post-War Tee, Obsession Tee, and the full line HERE .....  

Make sure to check out the latest installment in our Media Series which features the modern brilliance of the French film, Frontiere(s). With France churning out some of the very best horror films in the past decade, it came to no surprise that we fell in love with this 2007 sleeper that pays homage to some of the greatest films in history. Directed by Xavier Gens, Frontiere(s) is a brutal film that dwells in a mixture of political and social themes. Nevertheless, do not worry that Frontiere(s) is just another piece of political propaganda, it is a fast paced  and relentless ride into terror and torture! Read about it HERE!  

Have you heard of Logan Peat yet? If not, the latest deity pro rider will be making sure his presence is known as he has began to accumulate a lot of podium finishes already in 2008. Recently picked up by Santa Cruz and riding a full deity kit, Logan Peat has been traveling Stateside as he visits state by state to get a glimpse of what USA dirt has to offer. Based in Canada, Logan's effortless tailwhips and style have made him a favorite amongst locals and someone to keep an eye on. Check out some of his new edits that cover older street footy to more recent work...

Congratulations to deity's Nate Adams who is a proud Dad of a baby girl! It is insane to see Nate's life constantly shifting every year and we are so happy to be a part of his journey. Do not be surprised to see baby Scarlett at upcoming comps as Nate and fiancee Erika will be there to introduce Scarlett to two wheels and see her Dad in action. With deity riders such as Lars Tribus expecting soon...it is rewarding to see some of the best people we know pass their character and integrity to another generation of kids.  Congrats Nate!

deity rider Kyle Strait has been showcasing his speed across the world as one of the few American hopes on the World Cup circuit. For someone who is involved in every aspect of this sport, from filming, dirt jump comps, slopestyle events, and so much more, we are amazed at Kyle's ability to jump back into the World Cup circuit and hold his own against the very best. Yes, you will still see him at the major Slopestyle events as Kyle's weeks have been full of traveling, airports, hotel rooms, and at this rate...he will not see a break until Fall. He is insane and we are in awe of his work ethic!    

The women of deity have been spotted owning your local trails, parks, and race circuit, so beware as deity's Emily Johnston and the latest addition to the roster, Nadia Steinbrecher, get clocked on camera for the upcoming deity sponsored Blk Mrkt/Atomlab video. Currently at Woodward West and set to travel for the next month in search of mayhem, doubles, and the challenge of making all of you look bad in every way possible, the ladies of deity show no mercy and bring more skill than the boys! We welcome Nadia to the crew and look forward to having her part of deity for years to come.

We do not screw around and settle with cheap ass foam trucker hats you can find for a buck at the local gas station and that fit like sh*t... The deity Low Pro Trucker is built around the best materials, fit, and featuring our classic flat bill...the deity Low Pro Trucker Hat is in stock in 5 colors that will keep you in style for the trails and the bars. Now at $18, get your hands on the Trucker with unrivaled fit, construction, and represent deity with pride, attitude, and proudly wave your middle finger to the haters. Check them out HERE .....  

Gore master, stuntman, director, actor, and legend in horror cinema, the latest issue of the deity Media Volume features icon Tom Savini who is responsible for the unforgettable decapitations and disembowelments in films such as The Burning, The Prowler, Friday the 13th, Creepshow, and of course, Dawn of the Dead.  With his dynamic talent never settling for rest, Tom Savini's work reinforces the ineptitude of CGI and the sterilization of today's cinema that has been plaguing theatres throughout month to passing month. Check out his work and get ready to cringe with nausea...READ MORE  

Are you an existing deity Vendetta Crankset owner? If so, here is your chance to upgrade for FREE to the all new Vendetta LHD Non-Drive arm! Yes, a FREE UPGRADE! The all new Vendetta LHD arm allows you to run your drivetrain either right hand drive or also left hand drive! Featuring a one piece forged sprocket/spline boss, the Vendetta LHD non-drive arm not only allows for increased drivetrain options, but due to it's larger surface area...it is stronger than the original! If you own an 08 Vendetta Crankset, take advantage of this once in a lifetime FREE UPGRADE and e-mail us today for details! It's simple...it's FREE! (read more)

Back and better than ever, the Vendetta REV2 Crankset is now in stock and available! That's right, we have already refined our original Vendetta design and made it better, stronger, and ready to help you pursue your goals on two wheels! Equipped with the all new Vendetta LHD non-drive crankarm, the Vendetta REV2 crankset not only offers increased drivetrain options, but is stronger than the predecessor! Get on board today and pick up the new deity Vendetta REV2 Crankset! Order NOW... 

Northwest phenom Phil Sundbaum joins the deity roster of riders as he continues his journeys on the Summer of Shred! Riding the deity Jump Saddles, FR Saddle, Lifesaver End Caps, Choker Clamps, Termite Sprockets, and full Softgoods range, we welcome Phil to the crew as he brings his incredible street, park and dirt jump skill to the deity program. Now living in Portland, Phil recently came on board Haro Bikes for 2008 as he proceeds to showcase why he is a threat at every comp and every trail spot. An amazing person on and off the bike, we are honored to have Phil part of what deity is about!  

The New Jersey natives and powerhouse pioneers of "horror punk", the original Misfits guerilla marketing tactics, Halloween stage shows, and infamous albums have left a legacy that is unfortunately seen on too many backs of Hot Topic devotees who cannot even name the original line up. It is simple, if you are listening to anything "Misfits" post-1985...well...you are probably too busy buying a studded belt at the mall. Get educated and start listening to one of the greatest bands assembled. Check out the latest Media Issue that pays tribute to one of our favorite bands...the Misfits! READ 

We have Git Sum back in stock and available to add to your collection. This DVD is packed with footage and clocking over 80 minutes of content, Git Sum chronicles the exploits, debauchery, and riding of deity henchmen Cameron Zink, Taylor Sage, Kyle Strait, Griz, and more! If you are easily offended by swear words and Taylor Sage puffing on 10 cigarettes...then...Git Sum may be too much to handle. Pick it up NOW while supplies last and get a glimpse at some incredible riding and a true rider produced film. ORDER HERE! 

The time has come...the 2008 deity Tibia Seatposts and Choker Clamps are finally available! Many of you have been waiting to outfit your bikes with the super light Tibia and Choker combo, so make sure to check in with your local stocking deity dealer, distributor, call us up direct, or pick up what you need through our Official Store. Available in all colors and sizes, you can read comprehensive and detailed information by visiting the dedicated product pages for the Tibia Seatpost or the Choker Seatpost Clamps. There are tons of pages, so take your time, read thoroughly, and get educated!  

Littermag recently launched a spotlight on deity's own Zach Hensley who discussed the trials of being a chief trail builder and the struggle to keep the poachers in check. Zach spends more time building than riding and anybody who has visited his trails can attest to the fact that Zach's focus on quality is unmatched. Good luck trying to find his spots and if you manage to sneak your way in...you better be ready to work, dig, sweat, blister, and earn your time on Zach's trails. Littermag's feature is a tribute to any trail builder and the reasons why they love being slaves to the soil. Read it HERE and make sure to listen to the audio tracks! 

Sicklines recently dropped a review/feature on the 2008 deity Tibia Seatpost and Choker Clamp! Make sure to check it out, read their thoughts, and see an assortment of high quality images. Known for their unbiased and straight forward approach to product feedback, you can even check out the weight of the deity Tibia Seatpost, Choker Clamp, Lifesavers, and the Dirty30 Handlebar. Now available, make sure to pick up the deity Tibia Seatpost and deity Choker Clamp asap and get your bike dialed in for the 08 season! Read the Sicklines feature HERE...

A pure 100% dirt jump film, Dusk Til Dirt, the highly anticipated project from deity trailboss Zach Hensley, is now in editing phases! To give all of you kiddies an idea of the mayhem that is about to go down, Zach will be kindly releasing sneek peeks in multiple online installments that can be downloaded and watched over and over for FREE. With the first installment featuring deity's Taylor Sage now available in a High Definition download, you can catch a glimpse of Sage's unmistakable style and maybe learn a lesson or two at the same time. Download it HERE!  

Do any of you know what you are missing out on? The new Lifesaver End Caps are finally available! These gems are CNC-Machined from top shelf 7075 T6 aluminum and come in a shape you will fall in love with! Discrete and featuring rounded edges that will keep your hands free from cuts and snags, the Lifesavers are also ODI lock on compatible, so you can replace your outer lockjaw without penalizing your bike with a heavy ass end cap. Yes...the Lifesavers are incredibly light, sexy, and may become one of your bike's guilty pleasures. Get protected from impalement and get a set NOW! 

 >>>>> NEWS ARCHIVES